SUMMIT PROGRAM – BFUTR 2025 Innovation Leadership Big Ideas
You’ve heard marketing is an art. You’ve also heard it’s a science. It’s not singularly “numbers never lie” OR “just follow your gut” – the best marketing strategy values and leverages both approaches. From the AI revolution to the power of timely storytelling, hear from experienced marketers on how data-backed insights go hand-in-hand with imagination in marketing to succeed in the new world of work.
Innovation needs fuel. The Reset is your chance to relax, recharge, and connect with fellow builders. Whether you’re here to network, brainstorm, or simply take a breather – this hour keeps the energy flowing for what’s next.
AI agents are everywhere in 2025, but most people are still just reading about them instead of building them. Time to move from passive learning to active experimentation in a safe, supportive space where you can learn by doing.
We’ll build a working AI agent system together, step-by-step, using free tools anyone can access. You’ll learn the core techniques for agent design and prompt engineering as we build, making the whole process straightforward and approachable. No judgment, just hands-on learning with a group that’s figuring it out together.
The session is collaborative from start to finish – everyone builds together, sharing insights and helping each other through challenges. We’ll tackle the critical considerations like security and bias while building, so you understand not just how to make agents work, but how to make them work responsibly.
You’ll leave with a fundamental understanding of how agents function because you built one yourself, plus complete resources to keep experimenting and building more on your own.
Innovation needs fuel. The Reset is your chance to relax, recharge, and connect with fellow builders. Whether you’re here to network, brainstorm, or simply take a breather – this hour keeps the energy flowing for what’s next.
Innovation isn’t just about technology — it’s about people with big ideas and Intuit team member’s experiences coming together to make an impact. Join Intuit team members for an open, no-filter chat about careers, culture, and what it’s really like to grow and thrive here. Ask anything, make connections, and get inspired.
Step out of the sessions and into the celebration. This is your time to unwind with great music, good food and drinks, and even better company.